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Anyone who loves the complex flavors and aromas of classic American barbecued foods. With this barbecue seasoning, you can capture that irresistible barbecue flavor with just a flick of your wrist. It's a staple in homes and restaurants across the nation that appreciate its blend of smoky, tangy and sweet tastes that makes seasoning meat oh so easy. you'll end up with delicious meats that taste like you have your own professional barbecue pit!